{"id":43279,"date":"2025-12-01T23:30:15","date_gmt":"2025-12-01T20:30:15","guid":{"rendered":"https:\/\/visionest.institute\/?p=43279"},"modified":"2025-12-01T23:30:45","modified_gmt":"2025-12-01T20:30:45","slug":"unlocking-ukraine-first-ukraine-estonia-online-business-forum-within-unite-for-trade-project","status":"publish","type":"post","link":"https:\/\/visionest.institute\/en\/2025\/12\/01\/unlocking-ukraine-first-ukraine-estonia-online-business-forum-within-unite-for-trade-project\/","title":{"rendered":"Unlocking Zhytomyr region potential: First Ukraine\u2013Estonia Online Business Forum within Unite for Trade project"},"content":{"rendered":"\n

On November 25, 2025<\/strong>, Estonia and Ukraine brought their business communities together for the Value Chains Without Borders \u2013 Ukraine\u2013Estonia Online Business Forum<\/strong>, an international platform designed to strengthen cooperation, expand export partnerships, and build resilient value chains between the two countries.<\/p>\n\n\n\n

The forum was organized within the Unite for Trade in Zhytomyr<\/strong> initiative, supported by ESTDEV \u2013 Estonian Centre for International Development<\/strong> and implemented by Visionest Institute (Estonia)<\/strong>. The event highlighted not only new business opportunities but also the remarkable resilience of Ukrainian companies \u2014 especially those from the Zhytomyr region<\/strong>, Estonia\u2019s key partner in Ukraine\u2019s reconstruction and recovery.<\/p>\n\n\n\n

Opening Session: Shared Commitment to Partnership and Reconstruction<\/strong><\/h3>\n\n\n\n

The event opened with welcoming remarks from key representatives of both countries:<\/p>\n\n\n\n

    \n
  • Toomas Tirs<\/strong>, Counsellor at the Embassy of Estonia in Kyiv and ESTDEV Country Manager<\/li>\n\n\n\n
  • Mykola Sychenko<\/strong>, Honorary Consul of the Republic of Estonia in Zhytomyr<\/li>\n\n\n\n
  • Oleksii Grushetskyi<\/strong>, Acting Director, Entrepreneurship and Export Promotion Office<\/li>\n\n\n\n
  • Iryna Shponarska<\/strong>, Deputy Director of the Department of Agro-Industrial Development and Economic Policy of Zhytomyr Regional State Administration<\/li>\n\n\n\n
  • Anu-Mall Naarits<\/strong>, CEO of Visionest Institute and lead trainer of the program<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Speakers emphasized Estonia\u2019s long-term support for Zhytomyr region \u2014 including infrastructure reconstruction, capacity building, and business development initiatives \u2014 and reinforced the importance of strengthening cooperation in trade, innovation, and export.<\/p>\n\n\n\n

    Global Trade Trends and Export Outlook 2025\u20132030<\/strong><\/h3>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    The first keynote session focused on export strategy and sectoral trends<\/strong>, led by international marketing expert Jean Sutton<\/strong> (Ireland\/UK), who has contributed to more than 100 research projects in global B2B markets.<\/p>\n\n\n\n

    Sutton highlighted several defining trends for the years ahead:<\/p>\n\n\n\n

      \n
    • Shorter supply chains<\/strong> as companies aim to reduce geopolitical and operational risks<\/li>\n\n\n\n
    • Friend-shoring<\/strong> and increased trade between reliable partner countries<\/li>\n\n\n\n
    • Growing demand for sustainable, low-carbon, and \u2018green\u2019 products<\/strong> across Europe<\/li>\n\n\n\n
    • The rising importance of digitalization and data-driven export strategies<\/strong><\/li>\n<\/ul>\n\n\n\n

      Her presentation offered Ukrainian and Estonian companies a forward-looking perspective on where global trade is heading and how SMEs can adapt to stay competitive.<\/p>\n\n\n\n

      From Raw Material to Successful Global Brand<\/strong><\/h3>\n\n\n\n

      The second keynote, delivered by Dmytro Sokolov<\/strong>, Head of Export at SOVAROG LTD<\/strong> and alumnus of Visionest Institute\u2019s export programs, focused on transforming raw materials into branded, value-added products for international markets.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      The session addressed:<\/p>\n\n\n\n

        \n
      • How to package and position a product<\/strong> for foreign buyers<\/li>\n\n\n\n
      • Localizing products for specific markets \u2014 including labelling, standards, and certification<\/strong><\/li>\n\n\n\n
      • Lessons from building a competitive brand in wartime conditions<\/li>\n\n\n\n
      • Common mistakes SMEs should avoid when entering new markets<\/li>\n<\/ul>\n\n\n\n

        Sokolov\u2019s practical insights resonated strongly with participants looking to elevate their export readiness.<\/p>\n\n\n\n

        Sector-Based Networking: Six Rooms, Hundreds of Opportunities<\/strong><\/h3>\n\n\n\n

        The second part of the event participants were invited to move into sector-specific Zoom rooms<\/strong> for a two-hour networking session. This format enabled targeted matchmaking between Ukrainian companies from Zhytomyr region and experienced Estonian business leaders.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        Each room was moderated by an Estonian expert:<\/p>\n\n\n\n

          \n
        1. Machinery Industry<\/strong> \u2013 Gustav Kotkas<\/em><\/li>\n\n\n\n
        2. Home Goods<\/strong> \u2013 Jaan J\u00e4rv<\/em> (main room)<\/li>\n\n\n\n
        3. Agriculture<\/strong> \u2013 Krista Kulderknup<\/em><\/li>\n\n\n\n
        4. Food & FMCG<\/strong> \u2013 Janek Kalbin<\/em><\/li>\n\n\n\n
        5. Textile & Clothing<\/strong> \u2013 Kaie Kaas-Ojavere<\/em><\/li>\n\n\n\n
        6. Construction & Green Energy<\/strong> \u2013 Anu-Mall Naarits<\/em><\/li>\n<\/ol>\n\n\n\n

          <\/p>\n\n\n\n

          Estonian companies shared practical case studies<\/strong> on how small-market nations successfully scale exports, including:<\/p>\n\n\n\n

            \n
          • 5 proven strategies<\/strong> that helped them enter global value chains<\/li>\n\n\n\n
          • 5 common mistakes<\/strong> to avoid when expanding internationally<\/li>\n<\/ul>\n\n\n\n

            The networking sessions created space for hundreds of one-to-one discussions, early partnership ideas, and future trade connections.<\/p>\n\n\n\n

            Next Steps: Building Sustainable Value Chains Together<\/strong><\/h3>\n\n\n\n

            The forum concluded with wrap-up remarks from the room moderators, who summarized key outcomes and encouraged participants to stay connected. All companies received feedback forms<\/strong> and follow-up materials, including the Catalogue of Export-Oriented Companies from Zhytomyr Region<\/em>.<\/p>\n\n\n\n

            The event demonstrated that even in wartime conditions, Ukrainian businesses are innovating, exporting, and seeking new partnerships<\/strong>, while Estonia remains a strong and reliable ally in their growth.<\/p>\n\n\n\n

            The Ukraine\u2013Estonia Online Business Forum reaffirmed a shared vision:
            value chains without borders are possible when two countries unite through trust, resilience, and innovation.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

            On November 25, 2025, Estonia and Ukraine brought their business communities together for the Value Chains Without Borders \u2013 Ukraine\u2013Estonia Online Business Forum, an international platform designed to strengthen cooperation, expand export partnerships, and build resilient value chains between the two countries. The forum was organized within the Unite for Trade in Zhytomyr initiative, supported […]<\/p>\n","protected":false},"author":9104,"featured_media":43293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6430,6552],"tags":[],"class_list":["post-43279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ukraine","category-unite-for-trade"],"acf":[],"yoast_head":"\nUnlocking Zhytomyr region potential: First Ukraine\u2013Estonia Online Business Forum within Unite for Trade project • Visionest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionest.institute\/en\/2025\/12\/01\/unlocking-ukraine-first-ukraine-estonia-online-business-forum-within-unite-for-trade-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking Zhytomyr region potential: First Ukraine\u2013Estonia Online Business Forum within Unite for Trade project • Visionest\" \/>\n<meta property=\"og:description\" content=\"On November 25, 2025, Estonia and Ukraine brought their business communities together for the Value Chains Without Borders \u2013 Ukraine\u2013Estonia Online Business Forum, an international platform designed to strengthen cooperation, expand export partnerships, and build resilient value chains between the two countries. 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