{"id":45787,"date":"2026-05-04T02:41:34","date_gmt":"2026-05-03T23:41:34","guid":{"rendered":"https:\/\/visionest.institute\/?p=45787"},"modified":"2026-05-04T02:48:48","modified_gmt":"2026-05-03T23:48:48","slug":"study-visit-from-tbilisi-to-the-nordic-creative-market-georgian-agencies-explore-finlands-creative-business-models","status":"publish","type":"post","link":"https:\/\/visionest.institute\/en\/2026\/05\/04\/study-visit-from-tbilisi-to-the-nordic-creative-market-georgian-agencies-explore-finlands-creative-business-models\/","title":{"rendered":"Study Visit: From Tbilisi to the Nordic Creative Market – Georgian Agencies Explore Finland\u2019s Creative Business Models\u00a0"},"content":{"rendered":"\n

Helsinki, Finland – 23 April 2026<\/p>\n\n\n\n

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From this group, eight agencies were selected to advance into an intensive mentorship phase, designed to accelerate export readiness and prepare participants for real engagement with European markets. This stage was guided by Visionest Institute CEO Anu-Mall Naarits, growth marketing and international business development expert Artem Daniliants, creative director and brand strategist Nils Kajander, and service design and sustainable innovation expert Dan Mikkin. The mentorship created a focused environment for refining international positioning, strengthening service offerings, and developing practical strategies for entering and operating in foreign markets.<\/p>\n\n\n\n

Out of this advanced cohort, five agencies demonstrating the highest level of progress and readiness were selected for the Finland study visit – a high-value international opportunity combining direct meetings with leading companies, professional networking, and knowledge exchange. The visit enabled participants to engage face-to-face with European industry leaders, explore real business models in practice, and open discussions for potential future collaboration in international markets. The delegation was guided throughout the programme by Visionest Institute CEO Anu-Mall Naarits, Project Manager Krista Kulderknup, and Trainings and Communications Coordinator Tatia Paradashvili, who ensured continuity between training, mentorship, and international study components.<\/p>\n\n\n\n

The programme is supported by the European Union and implemented in partnership with UNDP Georgia and the Estonian Centre for International Development (ESTDEV). It is designed to strengthen the capacity of Georgian creative service providers to operate in international markets, develop export-oriented business models, and build sustainable client acquisition strategies beyond their local market.<\/p>\n\n\n\n

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Marketing in a Multi-Market Service Environment<\/strong><\/h2>\n\n\n\n

The study visit in Finland began with a professional session hosted by Tallink, a leading European ferry and transport company operating passenger and cargo services across Estonia, Finland, Sweden, and Latvia. Beyond transport operations, Tallink functions as a large-scale service and hospitality provider with a strong emphasis on customer experience and regional market integration.<\/p>\n\n\n\n

Kristi M\u00e4nnik, Head of Group Brands and Marketing, presented how the company manages marketing across multiple national markets with different cultural and consumer expectations. The session focused on how a single organisation maintains consistent brand identity while adapting communication strategies across countries, balancing operational efficiency with market-specific positioning.<\/p>\n\n\n\n

For participating agencies, the session provided practical insight into how large service organisations structure cross-border marketing, manage customer experience at scale, and align brand communication with operational realities in multi-country environments.<\/p>\n\n\n\n

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Flexible Creative Production and Global Collaboration Models<\/strong><\/h2>\n\n\n\n

The programme continued with a meeting at Superson, a Finland-founded creative company positioned as an \u201cOperating System for Commercial Creativity.\u201d Unlike traditional agencies, Superson operates through a flexible model that builds project-specific teams from a global network of over 600 specialists.<\/p>\n\n\n\n

Hosted by Kaija Rossi, Managing Partner (Nordics), the session introduced how Superson structures its work by assembling tailored teams depending on client needs, rather than maintaining fixed internal departments. The company has delivered projects for global brands such as Google, Amazon Prime Video, and Intersport, demonstrating its capacity to operate in complex international markets.<\/p>\n\n\n\n

The discussion focused on how creative services are increasingly shifting toward flexible delivery models, faster project execution cycles, and closer alignment with client business objectives. For participants, this provided a practical reference point for developing more adaptive and export-ready service structures.<\/p>\n\n\n\n

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Human-Centred Data and Marketing Decision-Making<\/strong><\/h2>\n\n\n\n

The final session took place at Ravogen, a Helsinki-based data company specialising in human-centred analytics and behavioural insight. The company focuses on moving beyond descriptive data reporting by analysing customer behaviour patterns to understand underlying motivations and predict future purchasing behaviour.<\/p>\n\n\n\n

Jari Taipale presented Ravogen\u2019s approach to data-driven marketing, highlighting how the company supports over 150 brands through in-store and digital insight analytics. The methodology combines behavioural analysis with predictive modelling to support more informed marketing and business decisions.<\/p>\n\n\n\n

The session demonstrated the increasing importance of data interpretation in modern marketing strategy, particularly in relation to customer segmentation, campaign optimisation, and performance forecasting.<\/p>\n\n\n\n

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Applied Learning and Export Readiness Development<\/strong><\/h2>\n\n\n\n

Across the Finland study visit, participants were exposed to three complementary business models: cross-market service marketing (Tallink), flexible global creative production (Superson), and human-centred data intelligence (Ravogen). Together, these sessions provided practical insights into how European companies structure marketing, creativity, and data as integrated business functions.<\/p>\n\n\n\n

The visit formed a key stage within the Creative Services Export programme, enabling participants to translate training and mentorship into real-market observations and actionable business development strategies. It also marked an important step in strengthening their readiness for international client acquisition and service export development.<\/p>\n\n\n\n

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Five Georgian marketing and design agencies were selected for a fully funded study visit to Finland, marking a significant milestone in the \u201cCreative Services Export\u201d programme implemented by Visionest Institute. <\/p>\n","protected":false},"author":9236,"featured_media":45803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6429,6794],"tags":[6113,6114,6643,6795,6913,6976,6991],"class_list":["post-45787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-georgia","category-creative-services-export-programm","tag-georgia","tag-estonia-2","tag-fully-funded-opportunity","tag-creative-services","tag-export-program","tag-study-visit","tag-finland"],"acf":[],"yoast_head":"\nStudy Visit: From Tbilisi to the Nordic Creative Market - Georgian Agencies Explore Finland\u2019s Creative Business Models\u00a0 • Visionest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionest.institute\/en\/2026\/05\/04\/study-visit-from-tbilisi-to-the-nordic-creative-market-georgian-agencies-explore-finlands-creative-business-models\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Visit: From Tbilisi to the Nordic Creative Market - 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