Including: a 3-day workshop, mentorship, and a study visit
Architecture Trampoline is a unique development programme designed to help Georgian architects strengthen the international competitiveness of their architecture and design practices and create new opportunities for collaboration.
The programme supports participants in strategic development, export readiness, and building international networks.
3-Day Intensive Program for Georgian Architects
2 sessions per day × 2h15min each
Purpose
A dynamic 3-day training empowering Georgian architects to expand beyond local markets, strengthen their strategic growth mindset, and prepare an actionable Export Business Plan that connects creativity with global opportunities.
Why Join
- Build a clear international positioning for your firm
- Develop your own Export Business Plan
- Learn how to win clients and partners abroad
- Discover growth and collaboration models in architecture exports
- Strengthen your marketing and sales mindset
- Get inspired by global success stories
Learning Outcomes
Participants will be able to:
- Identify firm’s growth enablers and barriers
- Choose a sustainable growth and export strategy
- Analyse target markets, pricing, and competitors
- Define value proposition and differentiation
- Prepare a structured Export Business Plan
- Manage international risks and partnerships
Program Structure
Day 1 – Growth Mindset & Export Foundations
- Firm growth goals and barriers. EU regulations for architects. EU market overview for architects. (Karin Kiviste)
- Global export models for architects (Anu-Mall-Naarits)
- Choosing your growth direction (Anu-Mall Naarits)
Day 2 – Market Intelligence & Positioning
- Market mapping and research tools. Practical Case Studies of entering EU Markets.. (Karin Kiviste)
- The 6Ps of Architectural Marketing (Anu-Mall Naarits)
- Defining your unique positioning (Anu-Mall Naarits)
Day 3 – Export Business Plan & Implementation
- Building your Export Business Plan (Anu-Mall Naarits)
- Pricing, communication, and risk management (Karin Kiviste)
- Next Steps to international growth (Karin Kiviste)
Format
Interactive lectures • Team discussions • Case studies • Templates & tools
Outcome: Each participant leaves with a draft Export Business Plan ready for implementation.
Visionest Institute is organizing an online Info Session for all interested candidates, where we will present detailed information about the program and hold a Q&A session. The Info Session will take place on 21 November 2025, 13:00–14:00 (Georgian time).
If you have already decided to join the program, you may proceed with the registration and indicate the stages you wish to participate in.
Please note that participation in Stages II and III is only possible if you successfully complete the Stage I training in December.
STAGE I – Training (Tbilisi): 8, 9, 17 December 2025
STAGE II – Consultations: First quarter of 2026
STAGE III – Study Visit: September 2026
Registration Link : https://forms.gle/tBCVa85wcubQrW9p9
Trainers:
Karin Kiviste, Export trainer and Mentor, Board Member of Creatomus Solutions (custom online house configurations) and Business Development Executive at Maja Houses (Estonia)
Anu-Mall Naarits, Export and Marketing Strategist, Visionest Institute (Estonia)