🗓 Training Dates: June 3–5, 2025
📍 Location: Tbilisi, Georgia
⏳ Registration Deadline: May 7, 2025 (23:59)
This practical, interactive 3-day training is tailored for Georgian entrepreneurs, small business owners, digital marketers, and anyone eager to enter or grow in the world of online sales. You’ll explore how to use digital tools, AI, and key platforms to sell products globally, build high-performing product listings, and track your growth online.
Attention! Please read the agreement of participation before registering. Register here!
This project is financed and supported by the European Union. This program is organized and implemented by Visionesti Institute (EST), the United Nations Development Program (UNDP) in Georgia, and the Estonia Centre of International Development (ESTDEV).
GEORGIA | 03-05 June 2025 | Digital sales and online MP
Day 1 – Introduction to digital export
Morning:
- Alignment on the use of AI for the course and for online sales: overview of how AI can support digital sales strategies.
- General overview of online sales: differences between ecommerce and marketplaces, with pros and cons of each model.
Afternoon:
- Analysis of key marketplaces suitable for participants’ products (xxx to be confirmed): exploration of marketplaces most relevant to participants’ industries, focusing on visibility and sales opportunities.
—
Day 2 – From catalogue to product page (or Building your online product catalogue)
Morning:
- Starter kit for online sales: selecting keywords, categories, images, and descriptions; building a strong company profile.
- Building the perfect offer: mapping competitors and the reference market to shape the perfect catalogue offer
Afternoon:
- Scientific construction of a product page: step-by-step guidelines to create effective product listings for marketplaces.
- Bulk uploading: how to efficiently upload multiple products, using automation where possible.
—
Day 3 – Optimizing and monitoring your digital strategy
Morning:
- Logistics, payments and returns: optimizing operational aspects for online selling success.
- Selling globally: key challenges to be aware of (pricing & tax regulation)
Afternoon:
- Digital growth objectives and simple KPIs: defining measurable and realistic digital growth goals.
- Strategy refinement: how to read KPI results and adjust your digital plan accordingly.
⚠️ Before registering, please read the Agreement of Participation.
